As a blogger or business owner, Pinterest is one of the best ways to raise brand awareness. It’s also a powerful tool to drive traffic to your blog or website quickly. If you’re new to the Pinterest arena, though, it can feel overwhelming. So let’s talk about how to create a Pinterest pin for beginners.
I’ll walk you through the steps of actually creating a pin on Pinterest so you can see for yourself just how easy it it.
I’m also going to share a few tips with you about using Pinterest in general so you get the best results possible.
How To Create A Pinterest Pin For Beginners
Why Is Pinterest So Powerful?
Pinterest is a major opportunity for artists, small business owners, bloggers, writers, and creators of all kinds. Take the search/results function of Google and smash it into the artsy feel and display of Instagram.
That’s somewhat the essence of Pinterest. There are a few difference but that example helps you understand a little better how Pinterest operates.
You want to “rank” on Pinterest like you want to rank on Google, but you want your content to make a bold statement and capture attention in a fresh, new way.
Pinterest awards every pin that is well created and published using algorithms that don’t necessarily cater to popular, mainstream brands.
That’s why it’s the golden ticket for Y-O-U.
Now that you know the “why” of Pinterest, let’s talk about how to create a Pinterest pin.
Is Your Content Ready For Traffic from Pinterest?
Before you start driving traffic to your blog from Pinterest, you need to make sure your content is totally ready for it.
Think about a few things, here. First:
- What exactly do you want your audience to do once they land on your site?
- What is your plan to guide them to that action?
- Do you have more to offer your audience once they arrive?
If you can solidly answer those questions, you’re probably ready to start driving traffic to your blog from Pinterest.
How To Create a Pinterest Pin
First, you need to design a graphic. There are some important factors to keep in mind when creating a pin graphic.
- Pin Size
- Pin Layout
- Graphic Quality & Purpose
I’ll explain each one of these elements to you.
Pinterest Pin Size
According to Pinterest’s current best practices, the ideal pin size is a 2:3 ratio (ie 1000 x 1500 px, 735 x 1102 px or something similar).
Pins should be vertical, as Pinterest users are offered graphics in the way of results for searches, and they scroll through the graphics.
A horizontal pin will not perform well and will actually lose rankings. Pins that are too long will be cut off on a user’s screen (mobile particularly), lowering engagement and ultimately rankings.
What makes Pinterest so interesting and functional are all the unique designs. There is no one-size-fits-all template for pins.
Instead of stressing over which template you need to choose, focus on planning your pin. Think about this:
Is your pin:
- showcasing a photo (ie a food recipe or some sort of fashion) or product?
- raising brand awareness and recognizability?
- driving traffic to content for clicks and conversions?
- informational or inspirational?
Determining what you want someone to do with you pin will help you decide how to design it.
If you’re raising brand awareness, consider a bold pin with your logo prominently displayed and some catchy phrasing or graphics in your brand colors.
On the other hand, if you want to showcase a beautiful food dish, make your photos the center focus of the pin with some lightly descriptive text.
If you want more clicks and conversions, use catchy phrasing and a strong click-to-action.
Pin Graphic Quality & Purpose
One of the most important factors to think about when it comes to learning how to create a Pinterest pin is knowing how to use photos.
When you’re creating your Pinterest pin, get picky about the type of photo you use. That graphic makes a huge difference in the success of your pin.
When using stock photos, choose only the best of your options. Never settle for fuzzy, poor-quality photos because that pin will not rank.
Be strategic about your photo choice. Bright and impacting graphics perform well so run away from drab, hard-to-see photos.
Place the photo on the pin based on why you need it. If it’s a photo of your product, it deserves all the love and should be front and center. If it’s just for ambiance, put it to the back of your graphic as a creative background.
Use the space on your pin for the most impacting and catchy phrasing. Avoid cramming a bunch of wording on your pin.
Remember, Pinterest users are scrolling through their feed and you have less than a second to grab their attention and make them pause.
Be picky with your fonts, too. Make sure they’re easy to see and cohesive with the style of your pin.
Don’t forget to expose your brand by putting it on your Pinterest pin graphic. As your pin gets shared, your brand is being put in front of more eyes.
That’s free advertisement!
When creating your pin, be strategic about your keywords and phrases. The phrasing on your Pinterest pin tells people what the pin is about, but it also helps Pinterest’s algorithm understand the pin and where to place it.
Using keywords in your pin title and description is important, too! We’ll talk about that in a minute.
Now let’s go over how to actually publish a Pinterest pin.
How To Publish A Pin on Pinterest
1: Once you’ve created your pin graphic using whatever app or software you choose, download it to your computer.
I use Canva because It’s so simple and has a ton of amazing features. I also use it when creating pins for my clients!
2: Next, go to your Pinterest account and select “create” in the top left corner.
3: Select “create pin.”
4: You’ll be directed to a screen where you can now upload your graphic from your computer.
5: Input a title for your Pinterest pin. You have up to 100 characters but remember that only the first 30 characters are visible to Pinterest users. Make those first 30 characters count. Use keywords and phrases so Pinterest easily knows what your pin is about.
6: Create a fun and engaging description. You have 500 characters to use, so go into more detail about your content. Be sure and use keywords and phrases, and your company or brand name in the first 1-2 sentences.
7: Add a destination link. It can be your homepage or a specific post or page. Be absolutely sure your link is functioning.
8: Publish your pin to a relevant board. You’ll completely undermine all your hard work if you publish your pin to an unrelated board topic.
If you’re a serious blogger or creator who wants to create truly beautiful Pinterest pins, you can take my viral pin course. It walks you through the steps of creating jaw-dropping pins that get clicks and conversions. It’s already helped so many other bloggers see more engagement!
Did All That Info Just Overwhelm You?
I totally get it! I work with amazing, brilliant clients who don’t want to have to think about creating and designing Pinterest pins.
If that resonates with you, check out my Pinterest pin design services!